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GERMAN · C1WORD NOTES
MEANING & PRONUNCIATION

das Alleinstellungsmerkmal

unique selling point; distinguishing feature

IN CONTEXT

Ein glaubwürdiges Alleinstellungsmerkmal entsteht nicht durch einen Werbespruch, sondern dadurch, dass Kunden einen konkreten Vorteil tatsächlich erleben.

A credible unique selling point does not arise from an advertising slogan but from customers actually experiencing a concrete benefit.

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